Customer story
SANCTUM’s team knows their members personally. Drip Magnet lets their member communications do the same — turning bulk emails about events, offers and renewals into messages that feel written for one person.
63.8%
Open rate
Across all campaigns
12.7%
Click rate
Across all campaigns
78.9%
Top campaign open rate
20.1%
Top campaign click rate
In their inbox
Every email below went to a different member — the same campaign, personalised by Drip Magnet from what SANCTUM knows about each one.
Subject
Richard, personalise your SANCTUM membership
Dear Richard,
Welcome to SANCTUM, Richard — we are glad to have you with us. Your membership is built around the experiences, people and moments that matter most, across sport, entertainment and culture.
So every invitation we send feels genuinely for you, take two minutes to tell us what you love. It is the first step to a membership shaped entirely around you.
Subject
Andy, Geelong tickets and the NBA Finals at HQ
Hi Andy,
Great to see you at the last home game, Andy. With a marquee Geelong round coming up, we've held a block of member tickets — prime seats, hospitality included, and an atmosphere only a big game delivers.
Closer to home, the NBA Finals Watch Party returns to SANCTUM HQ: every game live on the big screen, courtside drinks, and great company. Reserve your spot before they fill.
Subject
Tom, your place trackside at the Grand Prix
Hi Tom,
After how much you enjoyed last year's Grand Prix, Tom, we saved you first look at this one — your place in the exclusive Pit Exit Suite at Albert Park.
Expect all-day dining by Atlantic Group, DJ entertainment, and positioning just metres from the circuit. Places are strictly limited, so let us know early and we will reserve yours trackside.
Subject
Maya, the season's best seats are waiting
Hi Maya,
We hope you enjoyed opening night last month, Maya. Knowing how much you love the theatre, we've reserved priority access to this season's most anticipated productions.
From premieres to intimate performances you won't find on general sale — just tell us which nights suit you and we'll arrange the seats, the dining beforehand, and everything in between.
Subject
Your SANCTUM membership yearly recap
Hi Laura,
Great to see you making the most of the gym this year, Laura — it is a big part of why your membership more than pays for itself.
Beyond the gym, this year your membership opened doors across sport, entertainment and dining in Melbourne — structured to save you time, remove complexity, and give back far more than it costs. We would love to keep that going.
Subject
Your invitation: the SANCTUM Golf Challenge
Dear David,
Good playing alongside you in Round 1, David — Round 2 of the SANCTUM Cup now arrives at Yarra Yarra, where the field narrows and a place in the August Final goes on the line.
Played as a Two Ball Ambrose across Yarra Yarra's famed par-3s, the day runs from on-course activations to a gourmet lunch at the 19th. The Gold Cup is in play — the only question is who earns it.
The challenge
SANCTUM is a members-only club offering premium facilities, benefits, events and experiences — plus exclusive networking — all in a single membership. Since opening in 2025 the club has grown rapidly, with its members and their data managed in HubSpot.
SANCTUM’s team get to know their members intimately, and they send frequent communications about events and offers. But like most clubs, those bulk emails treated everyone the same — a shared message with a different <first_name> at the top. They wanted communications that matched how their team actually works: treating each member as an individual, not a mail-merge field.
The catch was scale. What’s effortless for the team in the room — knowing a member personally — is hard to reproduce across a fast-growing membership, on every event invite, offer and renewal reminder.
The solution
After connecting Drip Magnet to their HubSpot CRM, SANCTUM started with a focused test: re-targeting lost opportunities, and driving instant conversion.
Today, Drip Magnet powers more steps of the customer journey — from onboarding, where new members share their preferences, through to renewals. As the team learns more about each member through conversations, surveys and activities, Drip Magnet blends it all together. Every message reads like it was written by someone who actually knows them. For every send, the AI weighs up:
Members join for community and want to feel they’re getting value. So Drip Magnet sends recaps of events they missed, invitations to future events they’d actually enjoy, and reminders of the parts of the membership they’re making the most of — turning routine bulk emails into a personal reason to stay engaged.
“At SANCTUM we treat every member as an individual, and Drip Magnet finally lets our communications do the same. Instead of sending everyone the same email, it draws on what we know about each member — the events they came to, the ones they missed, and what they actually care about — to send messages that feel genuinely personal. It’s like having someone who knows every member personally, at scale.”
Darren Birch
CEO, SANCTUM
Book a demo to see how Drip Magnet would personalise communications for your members — or start a free trial today.
