AI-Powered Sales Nurturing for B2B Teams

Follow Up With Every Lead Like It’s Your Only One

From first enquiry to repeat purchase, Drip Magnet sends every lead and customer the right email at the right moment — personalised to them and sent automatically. No rigid sequences to build.

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A real example: one brief → a unique email for every business it reaches.

Brighton Hills College

Subject

Helping Brighton Hills prepare for enrollments

NEXX PRINT

Hi Sarah,

With enrolment season approaching, targeted print pieces could help Brighton Hills College create a stronger experience for prospective families.

OPEN DAY BOOKLETS

OPEN DAY BOOKLETS

Curriculum guides and campus maps help families remember key details after tours.

VIEW BOOKLETS
CAMPUS SIGNAGE

CAMPUS SIGNAGE

Event signage can improve navigation while reinforcing school branding during open days.

VIEW SIGNAGE

If it helps, I can mock up a couple of concepts in your current open day branding so you can see them before the intake campaign kicks off — just say the word.

Full Circuit Fitness

Subject

Helping Full Circuit Fitness build momentum

NEXX PRINT

Hi Jason,

Congratulations again on the recent opening of Full Circuit Fitness. The launch has looked fantastic so far. With summer fitness campaigns approaching, targeted print pieces could help drive stronger member engagement across challenges, classes, and referral promotions.

MEMBER CHALLENGE POSTERS

Large-format posters can help promote transformation challenges and keep goals visible throughout the gym.

Explore Challenge Posters
MEMBER CHALLENGE POSTERS

CLASS TIMETABLES

Updated timetable boards can help members quickly discover new classes, trainers, and peak session times.

See More
CLASS TIMETABLES

Happy to drop a few samples by the gym this week so you can see how they'd look on the floor before committing to anything.

Harbour Real Estate

Subject

Supporting Your Upcoming Spring Listings

NEXX PRINT

Hi Olivia,

Getting ready for spring listings? These targeted print pieces could help Harbour Real Estate create a more polished open home experience.

AUCTION SIGNAGE

AUCTION SIGNAGE

SETTLEMENT PACKS

SETTLEMENT PACKS

OPEN HOME FLAGS

OPEN HOME FLAGS

VIEW CATALOGUE

I can send a quick proof in your current listing template — handy to have ready before the first spring open homes.

Northside Brewing Co.

Subject

Summer Tap Room Ideas

NEXX PRINT

Hi Marcus,

Saw the summer live-music series you've just announced — sounds like a big few weekends ahead. You're probably running low on the coasters we printed last summer too, so it's a good time to reorder and work in the new seasonal releases.

BRANDED COASTERS

BRANDED COASTERS

Custom coasters keep seasonal specials visible throughout the venue.

› Explore Coasters
TABLE DISPLAYS

TABLE DISPLAYS

Promote live music, tastings, and seasonal releases throughout summer.

› View Table Displays

I can pull your last coaster artwork from file and add the new releases — reply with the beers and I'll have a proof back to you in a day or two.

Regional Infrastructure & Community

Subject

Refreshing stationery for the upcoming Infrastructure Forum

NEXX PRINT

Hi Rebecca,

The business cards we supplied your City Development team are coming up on a year old — and with a few new faces since then, plus the Planning Forum this quarter, it's a timely moment to refresh stationery before the stakeholder meetings begin.

We've recently expanded our business card and staff stationery range with premium matte finishes, recycled stock options, and updated department bundles that align with your existing council branding and templates.

VIEW BUSINESS CARDS

I've still got your council templates on file, so I can turn a proof of the updated cards around quickly — just let me know the names to add.

Regards,

Sarah Mitchell, Account Manager

NEXX Print

LedgerPoint Advisory

Subject

Preparing for EOFY client meetings

NEXX PRINT

Hi Daniel,

This will be the second EOFY we've printed checklists for LedgerPoint Advisory — and with two new advisors on the team since last year, it's worth updating the set so every client meeting runs to the same polished standard.

EOFY CLIENT CHECKLISTS

EOFY CLIENT CHECKLISTS

EOFY checklists can help clients arrive prepared for EOFY planning appointments.

Includes:

  • Tax prep checklists
  • Appointment prep sheets
  • Client action summaries
VIEW CHECKLISTS

Since we've printed these before, I can reuse last year's layout and just update it for the new team — happy to send a proof whenever you're ready.

Lead nurturing built for the B2B sales cycle

B2B buyers don’t decide on your timeline. A single enquiry can take weeks or months — and several stakeholders — before it turns into a deal. Effective B2B lead nurturing means staying relevant and useful across that entire cycle, not firing a five-step sequence and hoping something lands.

Drip Magnet writes and sends a personalised nurturing email for every lead and customer automatically, adapting to how each one engages. Your pipeline keeps moving — from first enquiry to repeat purchase — without your team rewriting sequences or babysitting cadences.

Move the metrics that matter in B2B

Every email is aimed at a real outcome — more replies, more meetings, and more deals — not just another send. Drip Magnet keeps every lead moving forward.

More replies & meetings

Relevant, personal follow-ups get answered — turning more leads into booked conversations.

Never drop a lead

Every lead keeps getting timely, relevant touches — even through long cycles — so none go cold in a spreadsheet.

Revive dormant pipeline

Automatically re-engage leads that went quiet with a fresh angle — not the same old sequence.

Shorter path to conversion

The right message at the right moment keeps deals moving — and closes more of them.

Relevance you can measure

Every address is validated before we send, so relevant, personalised emails actually land — and earn more attention at every step of the pipeline.

98%

Delivery Rates

60%

Open Rates

8%

Click Rates

Rigid sequences weren’t built for real buying journeys

Your leads don’t buy on your timeline. A fixed sequence sends the same email no matter what someone has actually done — so warm leads cool off and good-fit buyers slip away.

The usual way

  • The same sequence fires for every lead
  • Breaks when a lead replies, stalls, or goes quiet
  • Reps rewrite templates instead of selling
  • Leads exit the sequence and go cold

With Drip Magnet

  • Every email fits the lead’s stage, role, and company
  • Adapts when they engage, stall, or resurface months later
  • One brief — no sequences to rewrite
  • Keeps nurturing until they’re ready, however long it takes

Why Drip Magnet

It does the things sequence tools can’t

Traditional sales and marketing tools automate the same sequence for everyone. Drip Magnet researches, writes, sends, and improves — so every lead gets a genuinely personal email.

A unique email for every contact

Not templates with merge tags. Each email is written from scratch for one person and their situation.

Automatic contact research

Drip Magnet gathers public context on each lead and company, so every email speaks to what actually matters to them.

Deliverability built in

Every address is validated before sending — protecting your sender reputation and landing more emails in the inbox, not spam.

Nurtures beyond the sequence

Leads don’t fall off the end of a flow. Drip Magnet keeps following up until they’re ready — even months later.

Learns and improves on its own

It tracks what works, reports back, and refines every future send — no manual A/B testing to run.

One brief, no flow-building

Set it up once. No branching sequences or per-segment templates to build and maintain by hand.

Built for every stage of the B2B revenue journey

From first enquiry to repeat purchase, Drip Magnet meets every lead and customer exactly where they are — acquire, close, and grow.

Example lead nurturing emails

Lead nurturing

Turn new enquiries into booked meetings. Every lead gets timely follow-ups that speak to their role and company — warming them from first touch to a qualified conversation.

First touch Qualify Book a meeting
Example deal nurturing emails

Deal nurturing

B2B deals rarely close on the first touch. Drip Magnet keeps every open opportunity warm through weeks or months of consideration, adding value at each step — so you’re top of mind when they’re ready to buy.

Stay in touch Add value Right-time offer
Example customer nurturing emails

Customer nurturing

Grow revenue from customers you’ve already won. Drip Magnet sends timely, personalised reasons to buy again — seasonal offers, cross-sell, and win-backs that re-engage accounts gone quiet — so no relationship goes cold.

Re-engage Repeat purchase Upsell

How it works

Three steps from your data to personalised emails in every inbox.

1

Sync your CRM

Connect HubSpot, or import leads by CSV or API. Drip Magnet researches each contact and company, and validates every email address before a single message goes out.

2

Brief it on who you sell to

Describe your offer, your ideal buyer, and your brand voice once. There are no sequences to map, branches to wire up, or per-segment templates to maintain.

3

It nurtures and optimises

Every lead gets a unique email for their stage and engagement — and Drip Magnet keeps nurturing across the whole sales cycle, tracking what converts and improving each send.

Build on-brand templates just by asking

Describe the layout you want — a two-column feature block, your logo and colours, a product shot — and Drip Assistant builds the branded template for you. Your reps get polished, on-brand emails without waiting on design or dev.

Plugs into your stack

Connect your CRM and leads in minutes — no migration, no rebuild.

H

HubSpot

Two-way CRM sync

C

CSV

Import your leads

A

API

Push data straight in

More CRMs (like Salesforce) added on request.

Customer story

“Drip Magnet replaced our complex sequences with personalised, human-sounding emails that immediately lifted our conversion rate — more people finishing their Will. And it keeps getting better, learning what works for each customer.”

John Ryan

Co-Founder, Will Hero

Will Hero

58%

Open rate

+30% with Drip Magnet

8%

Click rate

Doubled with Drip Magnet

2×

Returning users

2×

Conversion rate

Read the full story

Brand-safe by design

AI you stay in control of

Worried about AI emailing your prospects? So were we. Drip Magnet only ever sends inside your rules — and you have the final say.

Your directives

You set the rules up front — brand voice, what to say, what never to say. The AI works inside your guardrails, not its own.

Guardrails on every send

Every email is checked against your rules before it goes out, so nothing off-brand or off-policy ever reaches a prospect.

Human in the loop

You stay in control — review and approve before anything sends, and adjust the rules any time. The AI assists; you decide.

Frequently asked questions

The things B2B teams usually want to know first.

How is this different from sales sequences in HubSpot, Outreach, or Apollo?

Those tools fire the same pre-written steps at everyone on a timer. Drip Magnet writes a fresh email for each lead every time — based on their role, their company, and how they’ve actually engaged — and it keeps nurturing long after a fixed sequence would have ended. There are no steps to script or cadences to babysit.

Our B2B sales cycles run for months. Can it nurture leads that long?

Yes — that’s the whole point. Traditional sequences run out of steps and quietly drop leads. Drip Magnet keeps sending relevant, well-timed emails for as long as it takes, adapting as a lead engages, stalls, or resurfaces months later — so good-fit buyers never go cold in your pipeline.

Does it work with our CRM?

Yes. Connect HubSpot with a two-way sync, or import leads via CSV or API. Drip Magnet uses that CRM context — plus public research on each contact and their company — to tailor every message. More CRMs (like Salesforce) are added on request.

We sell to buying committees, not one person. Does that work?

Yes. Drip Magnet personalises to each contact’s role and context, so a champion, an economic buyer, and a technical evaluator at the same account can each receive messaging that speaks to what they care about — instead of one generic email to everyone.

What about deliverability and our sender reputation?

Every email address is validated before we send, and because each email is uniquely written rather than a recognisable template, more of them reach the inbox instead of spam. That protects your domain reputation as you scale up sending.

Will the emails actually sound like us?

You set your brand voice, offer, and rules up front, and guardrails check every email against them before it sends. You can review and approve before anything goes out — the AI does the writing at scale; you stay in control.

How long does it take to get started?

Most teams are live in under an hour: connect your data, write one brief, and Drip Magnet starts generating personalised emails. Free onboarding and training are included.

Is there a free trial?

Yes — you can start a free trial today, or book a demo if you’d like a walkthrough tailored to your B2B sales nurturing use case first.

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See it on your own pipeline

Book a demo and we’ll show you exactly how Drip Magnet would nurture your leads — or start a free trial and try it yourself.

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