AI-Powered Email for Membership Organisations
From welcome to renewal and beyond, Drip Magnet sends every member the right email at the right moment — personalised to how they actually engage, and sent automatically. No rigid sequences to build.
A real example: one brief → a unique email for every member.
Subject
Richard, personalise your SANCTUM membership
Dear Richard,
Welcome to SANCTUM, Richard — we are glad to have you with us. Your membership is built around the experiences, people and moments that matter most, across sport, entertainment and culture.
So every invitation we send feels genuinely for you, take two minutes to tell us what you love. It is the first step to a membership shaped entirely around you.
Subject
Andy, Geelong tickets and the NBA Finals at HQ
Hi Andy,
Great to see you at the last home game, Andy. With a marquee Geelong round coming up, we've held a block of member tickets — prime seats, hospitality included, and an atmosphere only a big game delivers.
Closer to home, the NBA Finals Watch Party returns to SANCTUM HQ: every game live on the big screen, courtside drinks, and great company. Reserve your spot before they fill.
Subject
Tom, your place trackside at the Grand Prix
Hi Tom,
After how much you enjoyed last year's Grand Prix, Tom, we saved you first look at this one — your place in the exclusive Pit Exit Suite at Albert Park.
Expect all-day dining by Atlantic Group, DJ entertainment, and positioning just metres from the circuit. Places are strictly limited, so let us know early and we will reserve yours trackside.
Subject
Maya, the season's best seats are waiting
Hi Maya,
We hope you enjoyed opening night last month, Maya. Knowing how much you love the theatre, we've reserved priority access to this season's most anticipated productions.
From premieres to intimate performances you won't find on general sale — just tell us which nights suit you and we'll arrange the seats, the dining beforehand, and everything in between.
Subject
Your SANCTUM membership yearly recap
Hi Laura,
Great to see you making the most of the gym this year, Laura — it is a big part of why your membership more than pays for itself.
Beyond the gym, this year your membership opened doors across sport, entertainment and dining in Melbourne — structured to save you time, remove complexity, and give back far more than it costs. We would love to keep that going.
Subject
Your invitation: the SANCTUM Golf Challenge
Dear David,
Good playing alongside you in Round 1, David — Round 2 of the SANCTUM Cup now arrives at Yarra Yarra, where the field narrows and a place in the August Final goes on the line.
Played as a Two Ball Ambrose across Yarra Yarra's famed par-3s, the day runs from on-course activations to a gourmet lunch at the 19th. The Gold Cup is in play — the only question is who earns it.
Members don’t all behave the same way. Some dive in from day one; others need a nudge to get value, a reason to renew, or a reminder of why they joined and the community they’re part of. Keeping a membership healthy means staying relevant to each member across their whole journey — not sending the same newsletter and renewal reminder to everyone.
Drip Magnet writes and sends a personalised email for every member automatically, adapting to their tenure, tier, and activity. From onboarding to engagement to renewals and win-backs, it keeps members feeling looked after — without your team building or maintaining sequences.
Every email is aimed at a real outcome — retention, renewals, and engagement — not just another send. Drip Magnet keeps every member feeling looked after.
Relevant, well-timed emails keep members engaged and feeling looked after — so more of them stay.
Renewal nudges that reflect each member’s value and timing get acted on — protecting recurring revenue.
Members turn up, take part, and feel connected — because each email speaks to what they care about.
Automatically re-engage members who’ve gone quiet with a fresh reason to return — before they’re gone.
Every address is validated before we send, so relevant, personalised emails actually land — and earn more attention from every member.
Delivery Rates
Open Rates
Click Rates
Your members don’t all move the same way. A fixed sequence sends the same email no matter what someone has actually done — so engagement fades and renewals slip through.
The usual way
With Drip Magnet
Why Drip Magnet
Traditional email tools send the same message to everyone. Drip Magnet knows each member, writes, sends, and improves — so every email feels genuinely personal.
Not templates with merge tags. Each email is written from scratch for one member and where they actually are.
Drip Magnet factors in each member’s tenure, tier, and recent activity, so every email reflects their real relationship with you.
Every address is validated before sending — protecting your sender reputation and landing more emails in the inbox, not spam.
Members don’t fall off the end of a flow. Drip Magnet keeps in touch across the whole membership — through renewals and beyond.
It tracks what works, reports back, and refines every future send — no manual A/B testing to run.
Set it up once. No branching sequences or per-segment templates to build and maintain by hand.
From first welcome to renewal and win-back, Drip Magnet meets every member exactly where they are.
Turn a new sign-up into an active member. Every joiner gets a warm welcome and the right next step for how they joined — so they reach their first bit of value fast, not a generic drip everyone gets.
Keep members coming back with emails that respond to what they actually do — event invites, member spotlights, and video recaps of what they missed. Membership starts to feel like belonging, and every member sees the value of showing up.
Protect recurring revenue. Drip Magnet reminds members to renew at the right moment with a reason that reflects the value they’ve had — and automatically re-engages lapsed members before they’re gone for good.
Three steps from your data to personalised emails in every inbox.
Connect your CRM or member database (HubSpot, CSV, or API). Drip Magnet reads each member’s context and validates every email address before a single message goes out.
Describe your organisation, your membership tiers, and your brand voice once. There are no sequences to map or per-segment templates to maintain.
Every member gets a unique email for their tenure and activity — and Drip Magnet keeps nurturing across the whole membership, tracking what works and improving each send.
Build on-brand templates just by asking
Describe the layout you want — your logo and colours, an events block, a member spotlight — and Drip Assistant builds the branded template for you. No designers, no code.
Connect your CRM and members in minutes — no migration, no rebuild.
HubSpot
Two-way CRM sync
CSV
Import your members
API
Push data straight in
More integrations added on request.
Customer story
“At SANCTUM we treat every member as an individual, and Drip Magnet finally lets our communications do the same. Instead of sending everyone the same email, it draws on what we know about each member — the events they came to, the ones they missed, and what they actually care about — to send messages that feel genuinely personal.”
Darren Birch
CEO, SANCTUM
63.8%
Open rate
Across all campaigns
12.7%
Click rate
Across all campaigns
78.9%
Top campaign open rate
20.1%
Top campaign click rate
Brand-safe by design
Worried about AI emailing your members? So were we. Drip Magnet only ever sends inside your rules — and you have the final say.
You set the rules up front — brand voice, what to say, what never to say. The AI works inside your guardrails, not its own.
Every email is checked against your rules before it goes out, so nothing off-brand or off-policy ever reaches a member.
You stay in control — review and approve before anything sends, and adjust the rules any time. The AI assists; you decide.
The things membership teams usually want to know first.
Most tools send the same templated newsletter or renewal reminder to everyone. Drip Magnet writes a unique email for each member based on their tenure, tier, and activity — without you building or maintaining sequences.
Yes. Drip Magnet reminds members to renew at the right moment with a reason that reflects the value they’ve had, and it automatically re-engages members who’ve gone quiet — instead of dropping them when a sequence ends.
Yes. Connect HubSpot with a two-way sync, or import members via CSV or API. Drip Magnet uses that context to tailor every message. More integrations are added on request.
Yes. Drip Magnet tailors each email to a member’s tier, tenure, and engagement — so a brand-new member, a long-standing VIP, and someone about to lapse each get messaging that fits them.
Every email address is validated before we send, and because each email is uniquely written rather than a recognisable template, more of them reach the inbox instead of spam. That protects your domain reputation as you scale up sending.
You set your brand voice and rules up front, and guardrails check every email against them before it sends. You can review and approve before anything goes out — the AI does the writing at scale; you stay in control.
Most organisations are live in under an hour: connect your data, write one brief, and Drip Magnet starts generating personalised emails. Free onboarding and training are included.
Yes — you can start a free trial today, or book a demo if you’d like a walkthrough tailored to your membership use case first.
Explore other solutions
Book a demo and we’ll show you exactly how Drip Magnet would nurture your members — or start a free trial and try it yourself.
Free trial — no credit card required.See plans & pricing.
